Tell Me What You're Selling

“Here take one.”

I raised my palm towards her direction to show that I wasn’t interested in whatever she’s selling. On the way back, I walked past her again; same thing happened. Only this time, I took the flyer she was giving out due to her persistence.

It was a promotion for a certain food place nearby. If only I’ve taken the flyer earlier, I could have dropped by the place for lunch instead of eating somewhere else. But then again, how would I know what she’s promoting when she doesn’t tell me what it’s for.

The same theory applies for businesses. Tell us, the consumers, what you’re selling from the start instead of being vague. Because, not everyone is going to wait around hearing whatever fluff you’re spewing and even if they do, by the time you come to the gist of it, most of them have already walked off.